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47

clothes for 1 year old boy

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A small market ($69K/yr) — this niche doesn't clear our bar today.

Market size 17Growth 17Conversion 21Competition 96Returns 56Price range 61Avg price 76Brand share 96Review moat 35Quality gap 19

Competition

Incredible14%

top-5 click share — an open shelf

Brand share

Incredible31%

top-5 brand share — no brand owns this niche

Avg price

Great$15.36

avg listing price — sweet spot $15–$100

Price range

Good$6.94–$27.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.8%

return rate — above 5% kills the launch gate

Review moat

Okay3,006.95

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$69K

$69K/yr · 274K searches

Growth

Bad-15.4%

90-day search growth — must beat 0% to launch

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