53
cloth belt
Worth a lookShows a fragmented shelf (top 5 take 36% of clicks), but a small market ($74K/yr) keeps it on the watch list.
Competition
Great36%top-5 click share — an open shelf
Brand share
Good65%top-5 brand share — brands hold most of the demand
Returns
Good2.4%return rate — above 5% kills the launch gate
Growth
Good+41.0%90-day search growth — must beat 0% to launch
Avg price
Good$13.19avg listing price — sweet spot $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Price range
Okay$4.67–$19.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad8,000.22avg incumbent reviews — the moat a new listing must climb
Market size
Bad$74K$74K/yr · 151K searches