40
climbing shoes
Skip itHigh returns (20.9%) — this niche doesn't clear our bar today.
Avg price
Great$74.44avg listing price — sweet spot $15–$100
Review moat
Great362.39avg incumbent reviews — the moat a new listing must climb
Competition
Great34%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Okay$39.94–$182.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$153K$153K/yr · 892K searches
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-16.7%90-day search growth — must beat 0% to launch
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Returns
Bad20.9%return rate — above 5% kills the launch gate