40
cleat bag
Skip itSoft demand (-16.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$19.29avg listing price — sweet spot $15–$100
Price range
Great$8.88–$56.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Market size
Okay$186K$186K/yr · 248K searches
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Review moat
Okay2,821.13avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Growth
Bad-16.9%90-day search growth — must beat 0% to launch