60
clear umbrella
Worth a lookShows a sweet-spot price point ($25.70 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$25.70avg listing price — sweet spot $15–$100
Price range
Great$11.33–$84.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.1M$1.1M/yr · 1.4M searches
Growth
Great+68.3%90-day search growth — must beat 0% to launch
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Returns
Bad5.2%return rate — above 5% kills the launch gate
Review moat
Bad11,000.77avg incumbent reviews — the moat a new listing must climb
Signals High Returns