56
clear raincoat
Worth a lookShows a fragmented shelf (top 5 take 37% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great37%top-5 click share — an open shelf
Brand share
Great57%top-5 brand share — no brand owns this niche
Avg price
Great$15.81avg listing price — sweet spot $15–$100
Growth
Great+60.3%90-day search growth — must beat 0% to launch
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$5.24–$37.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,800.05avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Returns
Okay4.8%return rate — above 5% kills the launch gate
Market size
Bad$76K$76K/yr · 207K searches