58
clear boob tape
Worth a lookShows beatable incumbent ratings (3.7★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Returns
Great1.7%return rate — above 5% kills the launch gate
Growth
Good+58.5%90-day search growth — must beat 0% to launch
Brand share
Good65%top-5 brand share — brands hold most of the demand
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.51avg listing price — sweet spot $15–$100
Price range
Okay$6.99–$19.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,116.22avg incumbent reviews — the moat a new listing must climb
Market size
Bad$43K$43K/yr · 64K searches