65
clear backpack
Launch itA $2.6M/yr market growing +41.6% this quarter with returns at 4.0% — clears our launch bar.
Market size
Incredible$2.6M$2.6M/yr · 6.4M searches
Competition
Great27%top-5 click share — an open shelf
Avg price
Great$19.08avg listing price — sweet spot $15–$100
Brand share
Great51%top-5 brand share — no brand owns this niche
Price range
Great$9.35–$48.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+41.6%90-day search growth — must beat 0% to launch
Returns
Okay4.0%return rate — above 6% kills the launch gate
Review moat
Okay3,361.1avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality