49
chunky silver hoops
Skip itSoft demand (-3.8% this quarter) — this niche doesn't clear our bar today.
Market size
Great$1.3M$1.3M/yr · 2.3M searches
Returns
Good2.1%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.44avg listing price — sweet spot $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Price range
Okay$6.80–$22.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-3.8%90-day search growth — must beat 0% to launch
Review moat
Bad6,811avg incumbent reviews — the moat a new listing must climb