48
chunky aviator sunglasses
Skip itBrand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Growth
Great+82.1%90-day search growth — must beat 0% to launch
Avg price
Great$16.37avg listing price — sweet spot $15–$100
Price range
Great$9.95–$31.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,839.9avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Returns
Okay4.9%return rate — above 5% kills the launch gate
Market size
Bad$78K$78K/yr · 137K searches
Brand share
Bad93%top-5 brand share — brand-locked demand