40
chucky wig
Skip itA small market ($15K/yr) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$17.98avg listing price — sweet spot $15–$100
Growth
Good+46.3%90-day search growth — must beat 0% to launch
Price range
Good$10.80–$23.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,070.3avg incumbent reviews — the moat a new listing must climb
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Bad73%top-5 click share — a locked-up shelf
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Returns
Bad9.0%return rate — above 5% kills the launch gate
Market size
Bad$15K$15K/yr · 71K searches