50
christmas vest
Worth a lookShows a sweet-spot price point ($26.13 avg), but high returns (17.7%) keeps it on the watch list.
Avg price
Incredible$26.13avg listing price — sweet spot $15–$100
Competition
Great22%top-5 click share — an open shelf
Brand share
Great47%top-5 brand share — no brand owns this niche
Price range
Great$6.41–$55.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good915.06avg incumbent reviews — the moat a new listing must climb
Growth
Okay+3.6%90-day search growth — must beat 0% to launch
Market size
Bad$73K$73K/yr · 870K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Returns
Bad17.7%return rate — above 5% kills the launch gate