36
christmas tights
Skip itSoft demand (-38.8% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.89avg listing price — sweet spot $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Price range
Okay$7.14–$22.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,790.4avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.4%return rate — above 5% kills the launch gate
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$48K$48K/yr · 336K searches
Growth
Bad-38.8%90-day search growth — must beat 0% to launch
Signals High Returns