47
christmas skirt
Skip itHigh returns (18.5%) — this niche doesn't clear our bar today.
Avg price
Incredible$23.57avg listing price — sweet spot $15–$100
Brand share
Great46%top-5 brand share — no brand owns this niche
Competition
Great32%top-5 click share — an open shelf
Price range
Great$9.28–$34.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay3,226.78avg incumbent reviews — the moat a new listing must climb
Market size
Okay$149K$149K/yr · 990K searches
Growth
Bad-24.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Returns
Bad18.5%return rate — above 5% kills the launch gate