36
chore coat
Skip itHigh returns (17.9%) — this niche doesn't clear our bar today.
Avg price
Great$83.34avg listing price — sweet spot $15–$100
Competition
Great37%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good67%top-5 brand share — brands hold most of the demand
Price range
Okay$22.28–$184.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,926.63avg incumbent reviews — the moat a new listing must climb
Market size
Bad$47K$47K/yr · 438K searches
Growth
Bad-34.3%90-day search growth — must beat 0% to launch
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Returns
Bad17.9%return rate — above 5% kills the launch gate