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chinga la migra
Skip itSoft demand (-84.9% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible38.66avg incumbent reviews — the moat a new listing must climb
Avg price
Great$15.21avg listing price — sweet spot $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Price range
Good$8.41–$24.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad6.7%return rate — above 5% kills the launch gate
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$11K$11K/yr · 128K searches
Growth
Bad-84.9%90-day search growth — must beat 0% to launch