47
chevy hat
Skip itA small market ($60K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$26.52avg listing price — sweet spot $15–$100
Price range
Incredible$15.82–$38.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great496.22avg incumbent reviews — the moat a new listing must climb
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Growth
Okay+15.7%90-day search growth — must beat 0% to launch
Returns
Okay3.4%return rate — above 5% kills the launch gate
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$60K$60K/yr · 195K searches
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Signals Low Review Barrier