37
checkered sweater
Skip itHigh returns (12.3%) — this niche doesn't clear our bar today.
Competition
Incredible15%top-5 click share — an open shelf
Avg price
Incredible$23.25avg listing price — sweet spot $15–$100
Price range
Great$11.37–$51.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good746.9avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand
Market size
Bad$48K$48K/yr · 631K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-47.3%90-day search growth — must beat 0% to launch
Returns
Bad12.3%return rate — above 5% kills the launch gate
Signals High Returns