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checkered skirt
Worth a lookShows a sweet-spot price point ($24.28 avg), but high returns (12.0%) keeps it on the watch list.
Avg price
Incredible$24.28avg listing price — sweet spot $15–$100
Price range
Incredible$16.16–$38.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+96.4%90-day search growth — must beat 0% to launch
Competition
Great38%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good63%top-5 brand share — brands hold most of the demand
Review moat
Good950.48avg incumbent reviews — the moat a new listing must climb
Market size
Bad$39K$39K/yr · 338K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Returns
Bad12.0%return rate — above 5% kills the launch gate
Signals High Returns