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checkbook cover
Worth a lookShows low returns (1.3%), but soft demand (-14.0% this quarter) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Market size
Good$837K$837K/yr · 2.3M searches
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.27–$28.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,140.42avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.11avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-14.0%90-day search growth — must beat 0% to launch