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charizard costume

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A small market ($7K/yr) — this niche doesn't clear our bar today.

Market size 2Growth 29Conversion 3Competition 60Returns 11Price range 90Avg price 95Brand share 39Review moat 88Quality gap 33

Avg price

Incredible$45.77

avg listing price — sweet spot $15–$100

Price range

Great$17.63–$105.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great246.61

avg incumbent reviews — the moat a new listing must climb

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+3.3%

90-day search growth — must beat 0% to launch

Returns

Bad9.0%

return rate — above 5% kills the launch gate

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Market size

Bad$7K

$7K/yr · 71K searches

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