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champion sweatshirt
Skip itSoft demand (-53.3% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible16%top-5 click share — an open shelf
Avg price
Incredible$26.09avg listing price — sweet spot $15–$100
Price range
Great$9.41–$66.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$197K$197K/yr · 1.3M searches
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Okay4.6%return rate — above 5% kills the launch gate
Review moat
Bad11,552.78avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-53.3%90-day search growth — must beat 0% to launch