43
caveman club
Skip itA small market ($37K/yr) — this niche doesn't clear our bar today.
Review moat
Great230.14avg incumbent reviews — the moat a new listing must climb
Brand share
Good65%top-5 brand share — brands hold most of the demand
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+30.8%90-day search growth — must beat 0% to launch
Avg price
Okay$11.03avg listing price — sweet spot $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Returns
Bad6.9%return rate — above 5% kills the launch gate
Price range
Bad$5.29–$16.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$37K$37K/yr · 65K searches