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catzilla tshirt
Skip itA small market ($39K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$30.45avg listing price — sweet spot $15–$100
Review moat
Great171.7avg incumbent reviews — the moat a new listing must climb
Competition
Great29%top-5 click share — an open shelf
Price range
Great$5.51–$89.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Growth
Okay+4.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$39K$39K/yr · 124K searches