45
caterpillar hat
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$29.05avg listing price — sweet spot $15–$100
Price range
Incredible$17.21–$45.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great33%top-5 click share — an open shelf
Returns
Great1.9%return rate — above 5% kills the launch gate
Review moat
Good1,124.65avg incumbent reviews — the moat a new listing must climb
Growth
Okay+2.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$93K$93K/yr · 302K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Brand share
Bad97%top-5 brand share — brand-locked demand