31
cat tail
Skip itA small market ($59K/yr) — this niche doesn't clear our bar today.
Avg price
Great$15.84avg listing price — sweet spot $15–$100
Review moat
Good670.64avg incumbent reviews — the moat a new listing must climb
Price range
Good$8.00–$29.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+10.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Returns
Bad6.3%return rate — above 5% kills the launch gate
Competition
Bad79%top-5 click share — a locked-up shelf
Market size
Bad$59K$59K/yr · 305K searches
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale