48
cat socks
Skip itSoft demand (-21.7% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Market size
Good$381K$381K/yr · 801K searches
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.35avg listing price — sweet spot $15–$100
Price range
Okay$6.52–$20.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,214.13avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-21.7%90-day search growth — must beat 0% to launch