40
cat paw gloves
Skip itA small market ($11K/yr) — this niche doesn't clear our bar today.
Review moat
Good626.33avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Good64%top-5 brand share — brands hold most of the demand
Price range
Good$5.03–$35.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.86avg listing price — sweet spot $15–$100
Growth
Okay+8.0%90-day search growth — must beat 0% to launch
Returns
Okay4.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$11K$11K/yr · 103K searches