60
cat eye sunglasses
Worth a lookShows a fragmented shelf (top 5 take 28% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great28%top-5 click share — an open shelf
Brand share
Great48%top-5 brand share — no brand owns this niche
Price range
Great$5.74–$71.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$17.37avg listing price — sweet spot $15–$100
Growth
Good+53.0%90-day search growth — must beat 0% to launch
Market size
Good$405K$405K/yr · 1.1M searches
Review moat
Okay1,669.56avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Returns
Bad6.3%return rate — above 5% kills the launch gate