40
cat costume adult woman
Skip itHigh returns (9.4%) — this niche doesn't clear our bar today.
Avg price
Incredible$29.27avg listing price — sweet spot $15–$100
Price range
Great$13.57–$39.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great417.72avg incumbent reviews — the moat a new listing must climb
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-12.0%90-day search growth — must beat 0% to launch
Market size
Bad$52K$52K/yr · 71K searches
Returns
Bad9.4%return rate — above 5% kills the launch gate
Signals High Returns