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cashmere socks
Worth a lookShows a sweet-spot price point ($28.01 avg), but soft demand (-74.6% this quarter) keeps it on the watch list.
Avg price
Incredible$28.01avg listing price — sweet spot $15–$100
Price range
Great$10.25–$59.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great36%top-5 click share — an open shelf
Returns
Great2.0%return rate — above 5% kills the launch gate
Brand share
Good61%top-5 brand share — brands hold most of the demand
Review moat
Okay1,500.64avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$199K$199K/yr · 276K searches
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-74.6%90-day search growth — must beat 0% to launch