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cartilage earring
Worth a lookShows a $1.3M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Great$1.3M$1.3M/yr · 5.4M searches
Competition
Great34%top-5 click share — an open shelf
Brand share
Great59%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,013.14avg incumbent reviews — the moat a new listing must climb
Returns
Good2.5%return rate — above 5% kills the launch gate
Avg price
Good$12.19avg listing price — sweet spot $15–$100
Price range
Okay$5.85–$19.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-6.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand