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Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Price range
Great$9.73–$38.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$16.08avg listing price — sweet spot $15–$100
Market size
Okay$187K$187K/yr · 123K searches
Review moat
Okay3,107avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-11.8%90-day search growth — must beat 0% to launch
Competition
Bad92%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand