59
car umbrella
Worth a lookShows beatable incumbent ratings (4.0★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Growth
Great+104.7%90-day search growth — must beat 0% to launch
Avg price
Great$62.39avg listing price — sweet spot $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Returns
Good2.7%return rate — above 5% kills the launch gate
Market size
Okay$270K$270K/yr · 210K searches
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Price range
Okay$8.19–$294.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad11,293.75avg incumbent reviews — the moat a new listing must climb