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car costume
Skip itHigh returns (11.7%) — this niche doesn't clear our bar today.
Review moat
Great101.75avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$33.73avg listing price — sweet spot $15–$100
Price range
Incredible$14.75–$60.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Growth
Okay+2.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$19K$19K/yr · 105K searches
Returns
Bad11.7%return rate — above 5% kills the launch gate