50
captain costume
Worth a lookShows a sweet-spot price point ($32.47 avg), but a small market ($61K/yr) keeps it on the watch list.
Avg price
Incredible$32.47avg listing price — sweet spot $15–$100
Price range
Great$7.87–$78.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great302.28avg incumbent reviews — the moat a new listing must climb
Competition
Great33%top-5 click share — an open shelf
Brand share
Good63%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+7.4%90-day search growth — must beat 0% to launch
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Returns
Bad7.3%return rate — above 5% kills the launch gate
Market size
Bad$61K$61K/yr · 74K searches