48
cape dress
Skip itHigh returns (16.6%) — this niche doesn't clear our bar today.
Competition
Incredible18%top-5 click share — an open shelf
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Avg price
Incredible$35.24avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good613.98avg incumbent reviews — the moat a new listing must climb
Price range
Okay$11.78–$233.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+6.9%90-day search growth — must beat 0% to launch
Market size
Bad$30K$30K/yr · 618K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Returns
Bad16.6%return rate — above 5% kills the launch gate