51
candy costume
Worth a lookShows a sweet-spot price point ($25.59 avg), but high returns (9.7%) keeps it on the watch list.
Avg price
Incredible$25.59avg listing price — sweet spot $15–$100
Brand share
Great41%top-5 brand share — no brand owns this niche
Competition
Great26%top-5 click share — an open shelf
Price range
Great$7.36–$74.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good849.08avg incumbent reviews — the moat a new listing must climb
Market size
Okay$147K$147K/yr · 508K searches
Growth
Bad-21.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Returns
Bad9.7%return rate — above 5% kills the launch gate