43
canada pin
Skip itA small market ($14K/yr) — this niche doesn't clear our bar today.
Review moat
Great120.03avg incumbent reviews — the moat a new listing must climb
Returns
Great1.5%return rate — above 5% kills the launch gate
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Price range
Okay$4.33–$22.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.34avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-18.5%90-day search growth — must beat 0% to launch
Market size
Bad$14K$14K/yr · 19K searches