41
camo leggings
Skip itSoft demand (-38.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$23.28avg listing price — sweet spot $15–$100
Competition
Great38%top-5 click share — an open shelf
Price range
Great$7.20–$38.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Bad5.4%return rate — above 5% kills the launch gate
Review moat
Bad9,434.6avg incumbent reviews — the moat a new listing must climb
Market size
Bad$83K$83K/yr · 343K searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-38.4%90-day search growth — must beat 0% to launch
Signals High Returns