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Launch itA $1.9M/yr market growing +85.2% this quarter with returns at 2.6% — clears our launch bar.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Incredible$28.13avg listing price — sweet spot $15–$100
Market size
Great$1.9M$1.9M/yr · 2.0M searches
Growth
Great+85.2%90-day search growth — must beat 0% to launch
Price range
Great$10.91–$44.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Returns
Good2.6%return rate — above 6% kills the launch gate
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,196.5avg incumbent reviews — the moat a new listing must climb
Brand share
Okay88%top-5 brand share — brands hold most of the demand