55
cadet hat
Worth a lookShows a fragmented shelf (top 5 take 33% of clicks), but a small market ($60K/yr) keeps it on the watch list.
Competition
Great33%top-5 click share — an open shelf
Brand share
Great57%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Great$15.03avg listing price — sweet spot $15–$100
Price range
Good$9.82–$29.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+51.3%90-day search growth — must beat 0% to launch
Review moat
Okay2,167.39avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.9%return rate — above 5% kills the launch gate
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$60K$60K/yr · 254K searches
Signals No Dominant Brand