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Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Market size 6Growth 25Conversion 77Competition 21Returns 27Price range 84Avg price 95Brand share 4Review moat 77Quality gap 21

Avg price

Incredible$23.27

avg listing price — sweet spot $15–$100

Price range

Great$11.73–$34.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.4%

search→purchase rate — share of searches ending in a sale

Review moat

Great457

avg incumbent reviews — the moat a new listing must climb

Returns

Okay4.9%

return rate — above 5% kills the launch gate

Growth

Okay+0.2%

90-day search growth — must beat 0% to launch

Competition

Bad74%

top-5 click share — a locked-up shelf

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$26K

$26K/yr · 15K searches

Brand share

Bad99%

top-5 brand share — brand-locked demand

Products