55
butt lifter
Worth a lookShows a fragmented shelf (top 5 take 19% of clicks), but high returns (10.1%) keeps it on the watch list.
Competition
Incredible19%top-5 click share — an open shelf
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Brand share
Great44%top-5 brand share — no brand owns this niche
Avg price
Great$20.49avg listing price — sweet spot $15–$100
Price range
Great$7.00–$43.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$192K$192K/yr · 1.3M searches
Growth
Okay+4.7%90-day search growth — must beat 0% to launch
Review moat
Okay3,434.4avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Returns
Bad10.1%return rate — above 5% kills the launch gate