Skip to content
44

burnt orange sweater womens

Skip it

Soft demand (-51.7% this quarter) — this niche doesn't clear our bar today.

Market size 11Growth 0Conversion 13Competition 95Returns 0Price range 82Avg price 95Brand share 95Review moat 34Quality gap 63

Competition

Incredible19%

top-5 click share — an open shelf

Brand share

Incredible38%

top-5 brand share — no brand owns this niche

Avg price

Incredible$25.09

avg listing price — sweet spot $15–$100

Price range

Great$10.42–$38.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,065.49

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad$42K

$42K/yr · 165K searches

Growth

Bad-51.7%

90-day search growth — must beat 0% to launch

Returns

Bad18.3%

return rate — above 5% kills the launch gate

Products