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burgundy tights
Skip itSoft demand (-80.1% this quarter) — this niche doesn't clear our bar today.
Competition
Great39%top-5 click share — an open shelf
Brand share
Good60%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$7.53–$30.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.66avg listing price — sweet spot $15–$100
Market size
Okay$256K$256K/yr · 1.0M searches
Review moat
Okay1,915.36avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Returns
Bad8.8%return rate — above 5% kills the launch gate
Growth
Bad-80.1%90-day search growth — must beat 0% to launch