50
burgundy shoes for women
Worth a lookShows a fragmented shelf (top 5 take 13% of clicks), but high returns (11.9%) keeps it on the watch list.
Competition
Incredible13%top-5 click share — an open shelf
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Avg price
Incredible$33.76avg listing price — sweet spot $15–$100
Price range
Great$9.62–$54.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,002.86avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.3%90-day search growth — must beat 0% to launch
Market size
Bad$73K$73K/yr · 1.3M searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Returns
Bad11.9%return rate — above 5% kills the launch gate