35
burgundy shawl
Skip itA small market ($33K/yr) — this niche doesn't clear our bar today.
Avg price
Good$13.57avg listing price — sweet spot $15–$100
Price range
Good$5.92–$29.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,687.85avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-0.7%90-day search growth — must beat 0% to launch
Returns
Bad8.9%return rate — above 5% kills the launch gate
Market size
Bad$33K$33K/yr · 101K searches
Signals High Returns