29
burgundy lace tights
Skip itSoft demand (-79.0% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible98.75avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Okay$11.55avg listing price — sweet spot $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Price range
Bad$8.57–$16.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad10.4%return rate — above 5% kills the launch gate
Market size
Bad$19K$19K/yr · 50K searches
Growth
Bad-79.0%90-day search growth — must beat 0% to launch