40
burger hat
Skip itA small market ($23K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible52.83avg incumbent reviews — the moat a new listing must climb
Avg price
Great$15.00avg listing price — sweet spot $15–$100
Price range
Good$10.51–$24.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Growth
Okay+4.8%90-day search growth — must beat 0% to launch
Returns
Bad6.4%return rate — above 5% kills the launch gate
Market size
Bad$23K$23K/yr · 44K searches